TPG Business Services Presents
The DIY Online Marketing Series
WHAT YOU SOCIAL MEDIA AGENCY DOESN’T WANT YOU TO KNOW
This unique membership series will teach you the secrets to staying ahead of your competition by sharpening your skills and strategizing your online marketing efforts.
The 2nd Thursday of each month. Live sessions will feature an educational component,
followed by tactical implementation and group discussion. You WILL learn how to be effective online and you’ll have the tools to make it happen.
The 4th Thursday of each month. Participate in this bi-monthly coaching call to discuss your implementation plan and any questions or challenges you have implementing the current month’s strategy.
JANUARY
January 12, 3:30 p.m. The Office Grill
Strategy and Keywords 101 – The foundation of ALL your online marketing efforts*
How to rank #1 on Google and Bing- How to generate leads online using the right keywords
- How to increase your web traffic with keyword strategy
- How to leverage your keyword strategy across multiple platforms
- How to do A-B testing with keywords
Coaching call: Thursday, January 26th at 3:30 p.m.
*** This class is the basis of everything you do online! It’s so important, we’ll repeat it often. Contact Us for future dates.
FEBRUARY
February 9, 3:30 p.m. Crowne Plaza Suites – Addison
Content Generation – Conquer the biggest stumbling block to your online success
Simple ways develop content ideas for your online efforts – Blog, Facebook, Twitter, LinkedIn and more- How to stretch your content ideas into blog posts
- How to leverage your keyword strategy within your content so it’s found
- How to break it down to a manageable and easy activity
- How to use your content to raise your rankings on Google, Bing, Yahoo, etc.
Coaching call: Thursday, February 23rd at 3:30 p.m.
MARCH
March 8th, 3:30 p.m.
Using LinkedIn to grow your business – Are you getting leads from LinkedIn? You should be!
How to be first in your keyword search- How to find prospects
- How to utilize Groups for bottom-line results
- How to use search features to find targeted customers
- How to get warm introductions from prospects you don’t know – yet
Coaching call: Thursday, March 22nd, 3:30 p.m.
APRIL
April 12th, 3:30 p.m.
Google+ and Google Apps – How they will change your Business
- Why you need to be on Google+
- How Google+ influences Search
- Set up your Google+ business page
- How to optimize your business on Google + for lead generation
- How to utilize the many Google apps to run your business more productively
Facebook for Business: How to leverage Facebook for your business
- How to create conversations of value
- How to not disappear in news streams
- How to create your custom landing page (we’ll make one in class!)
- How to use targeted ads
- How to go viral
June 7th, 3:30 p.m.
- Set up your twitter account(s)
- Twitter etiquette – what to say, how to say it and what not to do
- How to get found on Twitter
- How to create relationships on Twitter
- Secrets to real lead generation on Twitter
Coaching Call: Thursday, June 21st, 3:30 p.m.
July 12, 3:30 p.m.
New social media platforms to use – PLUS how to easily manage ALL your
social media properties
- Learn about site to reach your customers that you will start using today.
- Free and paid tools to help you leverage your online voice
- Free and paid tools to help you manage all your platforms, in just a few minutes a day. Really.
Coaching Call: July 26th, 3:30 p.m.
AUGUST
August 9th, 3:30 p.m.
I’ll bet you have a bunch of domains in your GoDaddy account. Stop squatting and start getting found online (YES – even if you have a website, you’ll want to see this)
Building Your Own Website/Landing Page – Part One
- The basics to building your own WordPress website
- Free hosting vs. paid hosting
- Tools to easily manage your site
- Bake in lead capture forms
- How to optimize your site for search engines
- You will have a site built before you leave!
Coaching Call: Thursday, August 23rd, 3:30 p.m.
SEPTEMBER
September 6th, 3:30 p.m.
Improving Your Own Website – Part Two: You’ve got the tools, the content, the keywords – let’s rock your site!
- How to protect your WordPress site from hackers
- How to back up your site in case it is hacked
- Cool widgets and plugins to make your site awesome
- How to get traffic to your site
- How to make it mobile friendly
Coaching Call: Thursday, September 20th, 3:30 p.m.
OCTOBER
October 11th, 3:30 p.m.
Analytics! Don’t waste your time doing it unless you can measure it
- How to use the top analytics programs
- What to do with the information now that you have it
- Find out how your site ranks and how to take it to the next level
- Find and monitor your social media impact – tools to benchmark your influence
Coaching Call: October 25th, 3:30 p.m.
NOVEMBER
November 8th, 3:30 p.m.
Landing Pages for your websites: We built your site in August, now let’s get serious about adding landing pages
- What landing pages are and how they build your business
- Develop your landing page strategy for lead generation
- Tools and secrets you need to convert visitors into a Call To Action
Coaching Call: Thursday, November 15th, 3:30 p.m.
DECEMBER
December 6th, 3:30 p.m.
Do You YouTube? The second most searched medium online – your customers are looking for you there.
- How to make videos
- How to edit videos
- How to post videos so people will find them
- What to do with your YouTube videos
- How to create your own Channel
- How to get subscribers
Coaching Call: December 13th, 3:30 p.m.
****Bonus: Your content will be promoted through WeAreDallasBusiness.com***
Participation Requirements:
- Anyone of any level of expertise can participate. What is most important is that you bring is a willing attitude, an open mind, and a desire to learn.
- A WIFI-enabled device: iPad, notebook or laptop
- Bring content that you want to promote. It can be original, provided by your company or TPG, or can be industry information that you want to highlight. (Preferred, 4 items, minimum 1)
Subscription:
$119/month if you are on automatic billing or pay at door (Check, Visa, MC)
Discounts:
- Quarterly fee discount of 20% IF paid in advance. That’s $95 per month, or $285 total
- Bring a full-paying guest, receive a 25% discount on monthly price, or if you have paid in advance, a pro-rated credit towards your next quarterly fee
- Bring a full-paying new guest to each meeting for three consecutive months, receive one month FREE off your quarterly fee!
- If you are a quarterly subscriber and engage TPG to implement any of the strategies presented, receive 15% off the implementation fee for each month during that quarter.