The song, “Amarillo by morning…” was in my head since my eyes popped open at 5:15 a.m.
I had never been to Amarillo, and this was the day to scratch it off my bucket list.
The AAF-Amarillo (American Advertising Federation – Amarillo) invited me to come speak to their group about Content Marketing and today was the day. Woot!
Little did I know that my hosts for the next 5 hours would be like tour guides on steroids. I was prepared to camp out at the airport surrounded by work, but they had another plan in store. Before we even got to their lunch venue, I had visited the Travel Channel’s darling: the Big Texan Restaurant, (no, I did not eat at 72 ounce steak… that would spoil my lunch)
and Route 66.
And that’s without giving nod to the city tour as well. After my mini-workshop atop the Chase Tower Club (overlooking the historic Sante Fe building) on content marketing,
it was off to my somewhat sheepish first-timer request:
They brought paint so I could leave my mark.
Oh yeah. In 5 inch heels. That’s how we do Amarillo – Dallas-style!
As I sit in this completely renovated Amarillo airport enjoying a fish bowl margarita and free wifi, and flipping through my new Amarillo book (a gift from my hosts), I have a smile on my face — reflecting the day and the abundance of hospitality. I was blessed with an engaged audience, had the privilege to meet great people and I feel like I got a mini-vacay. I definitely got the better end of this deal. It might have been the –
Best. Speaker. Trip. Ever.
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