I love my clients. Can you say that about your clients? Be honest! If not, you’re probably invoicing a toxic relationship that you need to cut loose. I’ll admit that through the years, I’ve had to fire a client or two because of what began as a harmonious working relationship, Read more…
Email is a great way to connect with your community and stay in touch with them. But just like every other business tool, you have to know how to use email properly or it can easily consume your life and tank your productivity. Many business owners have difficulty managing their Read more…
Social networks seem to be a necessity these days. They can help you nurture relationships with your community and grow your business. They can also help you stay on the cutting edge of your industry and give you a way to communicate in real time. But the downside of using Read more…
You’ve heard over and over again, how important content is to your digital marketing strategy. And you want to create content that is valuable, but it’s so. Much. Work. Your content should be helpful to your community while making your business shine – and that pressure can make it difficult Read more…
I have been getting this question a lot lately, “Why am I missing things on Facebook? I don’t see the updates from people anymore.” It’s frustrating, I know. Here’s a “how to” video I made on how you can fix your feed so you don’t miss a single post from Read more…
During some online reconnaissance I caught a tweet that about sent me over the edge. It was promoting an app called Bundle Post.
Nothing against BundlePost, Really. It was just the straw that broke the camel’s back.
BundlePost is an app that pulls from tools like Google Alerts and Hootsuite to find, collect and post content in your numerous social media platforms. On the surface, not much different than Buffer (although I suspect a bit more evolved on the gathering end of things), and it takes a page from the old fashioned method of scheduling posts through Hootsuite.
That’s nice and all. I get that you, as a content curator, may find this tool to be exciting. You feel obliged to provide valuable resources and share knowledge online. You likely feel that if your followers have allowed you through their filter, you owe it to them to share a steady stream of content that positions you as a well-educated counterpart. People will follow you and maybe even engage with you for your contributions to their interests. Many see that goal accomplished through the use of these tools.
Before you start pointing fingers, I will admit that I do use some of these apps too. I am not morally against sharing great ideas and business applications. I actually make a point of doing so daily. But I do believe the temptation to over use these automation tools is dangerous. It’s the lazy man’s approach to content. (more…)
You might think that you have complete control over how your company is perceived in the media, but a PR misstep can quickly secure your position as the laughingstock of the Interwebs if not handled adeptly. Nothing goes viral – and stays viral — more quickly than a company crashing and burning right in front of our digital lives. And the thing about the Internet is…. It’s always there. If your company is off the rails of damage control, learn from the mistakes of the recent slew of brand meltdowns dominating the social newsfeeds.
Iconic apparel brand Abercrombie and Fitch has long been the punching bag for their promotion of sexual influence on young shoppers with their beefcake photos adorning their statement retail bags and ridiculously skinny model-sized employees.
However lately Abercrombie and Fitch’s CEO Mike Jeffries boasted about their clearly defined target market: thin and beautiful people with washboard stomachs. You know, the “cool, good-looking, popular kids.” In fact, if you’ve ever made it into their perfumed and woofer-bumping party of a store, you’ll find A+F apparel sizes not accommodating to anyone over the size of a number two pencil. Which I suppose is completely Jeffries prerogative; he has created a fairly successful club of young fashionistas who are a shoe-in for homecoming court. But that’s not to say everyone likes it. To be so embracing about their brazen exclusivity certainly rubs the masses of calorie burdened the wrong way. Not to mention parents. And anyone who with an evolved opinion of beauty. Or has a moral conscious. (more…)
I got tagged in a comment on Facebook this morning and when I went to see what it was (a photo of an adorable Pug named Chewy at the local shelter, someone knows my propensity towards puggies), and as I opened my page, I was greeted with this message, “Good news! You’re off the waiting list and ready to start using Graph Search.”
So I’ve been invited to the party. The Facebook Graph Search party that is. That green button was taunting me to walk into the new normal of the Facebook world. (more…)
I am an Apple junkie. Any Apple product, I either have it or I have it on my wish list. I love my iPad, and when I bought it, my number one desire was to be able to use it to take electronic hand-written notes in meetings. Except, it’s really terrible at that. (I’m sorry Apple, but it is.) The apps that are available do not simulate a writing tablet effectively, penmanship is a challenge, it’s difficult to save them, and it’s not intuitive. It’s just altogether cumbersome. Old fashioned paper is better and if I lose a 99 cent pen, no biggie. Lose a stylus and you could be out $40 bucks.
So when I walked into my office meeting last week toting the Boogie Board RIP – there was a gasp of surprise, all eyes were on me.
“What? She’s got something that’s not an Apple product? Let me see that…” (more…)