sleeping man at desk

The lazy man’s approach to content strategy

During some online reconnaissance I caught a tweet that about sent me over the edge. It was promoting an app called Bundle Post.

Nothing against BundlePost, Really. It was just the straw that broke the camel’s back.

BundlePost is an app that pulls from tools like Google Alerts and Hootsuite to find, collect and post content in your numerous social media platforms. On the surface, not much different than Buffer (although I suspect a bit more evolved on the gathering end of things), and it takes a page from the old fashioned method of scheduling posts through Hootsuite.

sleeping man at deskThat’s nice and all. I get that you, as a content curator, may find this tool to be exciting. You feel obliged to provide valuable resources and share knowledge online. You likely feel that if your followers have allowed you through their filter, you owe it to them to share a steady stream of content that positions you as a well-educated counterpart. People will follow you and maybe even engage with you for your contributions to their interests. Many see that goal accomplished through the use of these tools.

Before you start pointing fingers, I will admit that I do use some of these apps too. I am not morally against sharing great ideas and business applications. I actually make a point of doing so daily. But I do believe the temptation to over use these automation tools is dangerous. It’s the lazy man’s approach to content. (more…)

Who defines your brand?

You might think that you have complete control over how your company is perceived in the media, but a PR misstep can quickly secure your position as the laughingstock of the Interwebs if not handled adeptly. Nothing goes viral – and stays viral — more quickly than a company crashing and burning right in front of our digital lives. And the thing about the Internet is…. It’s always there. If your company is off the rails of damage control, learn from the mistakes of the recent slew of brand meltdowns dominating the social newsfeeds.

Iconic apparel brand Abercrombie and Fitch has long been the punching bag for their promotion of sexual influence on young shoppers with their beefcake photos adorning their statement retail bags and ridiculously skinny model-sized employees.

abercrombie and fitch facebook page

However lately Abercrombie and Fitch’s CEO Mike Jeffries boasted about their clearly defined target market: thin and beautiful people with washboard stomachs. You know, the “cool, good-looking, popular kids.” In fact, if you’ve ever made it into their perfumed and woofer-bumping party of a store, you’ll find A+F apparel sizes not accommodating to anyone over the size of a number two pencil. Which I suppose is completely Jeffries prerogative; he has created a fairly successful club of young fashionistas who are a shoe-in for homecoming court. But that’s not to say everyone likes it. To be so embracing about their brazen exclusivity certainly rubs the masses of calorie burdened the wrong way. Not to mention parents. And anyone who with an evolved opinion of beauty. Or has a moral conscious. (more…)

facebook matthew shadbolt

Facebook’s premium messaging service

I was on a webinar yesterday where Matthew Shadbolt was the guest speaker. If you don’t know him, he’s one of the geniuses behind The Corcoran Group’s highly successful social media strategy. And if I still haven’t connected the dots for you… The Corcoran Group — for those not in the real estate or social media worlds – is reveared as the leader of how the evolved real estate brokerage creates engagement and generates leads. Okay, so think Barbara Corcoran from Shark Tank. If she’s on Shark Tank, you know they have social swagger.

Matthew Shadbolt’s presentation was solid, I’m always interested in what tools other groups are using and relieved that I was engaged with many of them.  He highlighted one of my favorite apps, IFTTT, and provided a screen shot of how The Corcoran Group utilizes it. I use IFTTT quite a bit, but there was a detail on there I was unfamiliar with so I did what any resourceful content ninja (what I now call myself) does. I used Facebook’s new graph search to hunt him down to send him a message.

facebook matthew shadbolt

I opted to “follow” Matthew Shadbolt as we have the option on Facebook to do… Mashable aptly describes this feature as the “stalker button.” I’m sure Matthew is keen to know that I am now cyber stalking him on Facebook. And furthermore, I chose to send Matthew Shadbolt a message regarding my query.

And it triggered this screen. Pick one: “Send this message to his Inbox for $1.00.” Or “Just send this message to his ‘Other’ folder.” (more…)

facebook graph search

Facebook’s New Graph Search and How You Can Use It

I got tagged in a comment on Facebook this morning and when I went to see what it was (a photo of an adorable Pug named Chewy at the local shelter, someone knows my propensity towards puggies), and as I opened my page, I was greeted with this message, “Good news! You’re off the waiting list and ready to start using Graph Search.”


Screen Shot 2013-01-31 at 10.03.20 AM

So I’ve been invited to the party. The Facebook Graph Search party that is. That green button was taunting me to walk into the new normal of the Facebook world. (more…)