Artificial intelligence is here to stay. It comes with many super helpful tools, but it also has some drawbacks. For example, flagship content creator, ChatGPT is known to ‘hallucinate’ so you can’t simply ask it to write a post for you and publish it as is. What does this sea change mean for business owners, content creation, and SEO?

In this section of the site, we will explore AI tools, and use cases, as well as offer some insight into how you might fold them into a human-driven content generation process.