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What is a YMYL Website? Key Insights for Small Business Owners
What is a YMYL website? Why many health, finance & legal sites saw traffic drops in 2025 core updates and steps to strengthen E-E-A-T before 2026 gets tougher.
Weathering Google Updates
Google updates affected many websites in 2025. If yours was one of them, read on to find out why and what you should be doing in 2026 to protect your site from further penalties.
Is AI Good for Digital Marketing? Yes, As Long As You Don’t Cut Corners!
If you are asking yourself whether Ai is good for digital marketing, the answer is yes, as long as you understand its limitations.
Why UTM Tracking Is Your Key to Unlocking Dark Traffic
Do your GA4 reports show a lot of dark traffic i.e Direct or Not Set? UTM tracking can shine a light on where those visitors are really coming from.
Why Should You Track AI Traffic to Your Business Website?
AI visitors to your website may be hidden as ‘Referral’ or ‘Unassigned’. Here’s how to track AI traffic in GA4.
A Good Website is Like a Healthy Body
A good website is like a healthy body. A regular technical seo audit ensures that the infrastructure and content are in top condition.
Email Basics: How Not to Send Junk Email
My daughter plays club soccer and is approaching her junior year, which puts her on the cusp of the eligibility window to...
What High School Soccer Can Teach You About Content Strategy
It’s not something I talk about much, but many moons ago, I earned my undergraduate degree in news writing and editing and...
Brand Messaging – Don’t Be a Bad Driver!
Three seems to be the number of near-traffic incidents I can expect to experience during each 1-hour drive to get my...
The Biggest Mistake B2B Companies Are Making with AI
What are the biggest mistakes companies make with AI? The temptation to use it to create reams of content is there but why shouldn’t you?
How Website Usability Impacts SEO
Website usability affects both visitor satisfaction and search engine performance. Here are some simple usability factors to consider.
Is AI the Ultimate SEO Killer?
Is AI the ultimate SEO killer? What does AI mean for SEO consultants and content creators? Is SEO dead (again!)?
