FAQ

Branded campaigns offer numerous benefits:

• Recognition: They elevate your brand’s visibility in a saturated market.
• Loyalty: By consistently presenting your brand’s values, you can foster deeper connections with customers.
• Competitive Edge: Strong brand recognition can set you apart from competitors.
• Economic Efficiency: Over time, as brand recognition grows, customer acquisition costs may decrease.

Success metrics for branded campaigns differ from direct response campaigns. Instead of focusing solely on sales or leads, branded campaigns measure:

• Brand Awareness: Using surveys or digital metrics like search volume for your brand name.
• Brand Sentiment: Monitoring social media and review sites for consumer opinions.
• Engagement: Tracking interactions on digital content, such as likes, shares, and comments.
• Customer Loyalty: Observing repeat business or referral rates.

While both types of campaigns aim to boost a business’s success, their focus is different. A branded campaign promotes the overall brand, emphasizing its values, story, and overall mission. A product campaign, on the other hand, promotes a specific product or service, highlighting its features, benefits, and specific use-cases.

Content generation refers to the actual creation of content, whether that’s articles, videos, infographics, or any other type of digital content. Content management, on the other hand, deals with the broader process of handling this content—how it’s stored, updated, organized, and delivered to users. Think of generation as “making the content” and management as “handling and distributing the content.”

You absolutely can, and many of our clients do with our guidance. Your bandwidth for creating your own content is something we map out together to create an effective strategy. We find that managing consistent and high-quality content can become time-consuming, and clients tend to lose focus of what’s effective and gravitate towards what’s fun, or become haphazard in their approach. By outsourcing or leveraging professionals in content management and generation, we’ll help you create content that’s effective, optimized for search engines, and resonantes with your target audience, without diverting focus your their core activities.

We begin every engagement by understanding your business deeply—its mission, vision, target audience, and goals. This foundational knowledge ensures that all content generated aligns with your brand’s voice and objectives. We also encourage regular feedback and revisions to ensure the content remains on the right track. We consider ourselves a part of your marketing team, and our goal is to become fluent in your company’s strategic objectives, market advantages, and competitive position.

The frequency of content publication varies based on your business type, goals, and target audience and crosses many mediums. Depending on your budget and bandwidth, it may look like weekly blog posts, monthly in-depth articles, bi-weekly webinars, or quarterly explainer videos. We’ll work with you to determine the best content strategy and frequency to match your objectives and budget.

No, and you should not hire any SEO agency that does so.  Some will tell you that they are able to cut corners because they have a special relationship with Google, or they can offer you a priority submit service.  This is what Google has to say on the matter:

Your SEO team put in the work and your site can now be found site on the first page of Google for a healthy spread of relevant and competitive keywords. Traffic is up, your ROI looks great, and your sales team is delighted with the stream of new leads. Can you stop your SEO investment now?

The internet is in a constant state of flux with sites moving up and down every day. There is no such thing as ‘owning’ first place for any key term or phrase.  Now that you have achieved those sweet spots there is a host of competing sites that want to take those rankings from you. Their SEO agencies are analyzing every one of the websites on the first page and looking for weaknesses that they can exploit.

SEO is not a one-and-done type process.
As long as you have a business that you want to be found on the internet, you are in competition with every other business in your industry that also has a website. If you were to stop with search engine optimization, your website would stagnate, and you would lose ground in the SERPS, and you would lose that traffic and potential leads. Consider it like your favorite sports team. If they worked hard to make it to the top of their division, would they stop practicing? That would be crazy, their rivals would capitalize on that laziness and knock them out of the rankings.

Search engine optimization can attract relevant visitors to your website from organic sources but it can’t make them stay on the site.  Many things can impact dwell time which is often considered a ranking factor including site speed, layout and design elements. Read more aboout the Impact of Usability on SEO.

The goal of SEO is not an increase in traffic for traffic’s sake. What use is an extra 1,000 or even 10,000 visitors a month if they have no interest in your content or services? A dishonest marketer can easily pay for low-quality traffic to be ported to your site or even for it simply to look like your site has visitors via ghost spam. Seeing a jump in traffic, you might initially be delighted with their performance, but instead of focusing on numbers as a metric, look at how engaged they are on your site.

While it is likely that the number of visitors to your site will increase after you start making changes, an initial optimization may include removing content that is not relevant to your core business. Sometimes, a company’s direction may have changed over the years, but old content describing out-of-date products or services is still online. In other cases, previous marketing teams may have used ‘grey hat’ tactics, which resulted in an increase in site visitors but a decrease in visitor quality. Or, in some cases, black hat tactics were used, and the search engines caught onto the gaming tactic and put your site squarely at the bottom of the pack.

Pruning ineffective pages on your site is a good housekeeping, just as you would trim the trees in your yard to make them ultimately grow more lush. Weeding out obsolete and irrelevant content can cause a temporary drop in visitors, and that’s actually a good thing. During this transitional phase, focus on the metrics that illustrate how visitors interact with your site: time on site, pages visited, quotes requested, or key pages visited.

Yes, security is crucial when hosting a website. It’s essential to choose a reputable hosting provider that offers robust security measures, including firewalls, SSL certificates, and regular backups. Ensure they provide consistent security updates and have measures in place to prevent common web threats.

Absolutely. A reliable and high-performance hosting provider ensures that your website loads quickly, can handle multiple visitors at once, and remains accessible 24/7. Factors like server location, type of storage used (e.g., SSD vs. HDD), and the allocated resources (CPU, RAM) can significantly impact your site’s speed and responsiveness.

Yes, you can migrate your website to a different hosting provider if you’re unsatisfied with your current one or need different services. However, it’s essential to ensure the migration process is handled correctly to prevent data loss or website downtime. It’s often a good idea to consult with an expert or the new hosting provider for assistance.