TPG Business Services is a marketing consultancy founded in March of 2000 by Trista Perot. Yep, we have a boring name because we’ve been around THAT long. No, we weren’t tempted to change it to something trendy and off-beat just to get your attention. We’re here to put the attention on you, not on us. We’re your wolf in sheep’s clothing.

If you haven’t met Trista, she’s taking the jeep four-wheeling on this safari through the new world of social media. She brings a love of marketing to the table with more than 18 years of  traditional marketing and public relations experience, plus more than a decade serving clients in the transactional arena.

Born from the era of old school journalism, Trista has an undergraduate degree from Ohio University in News Writing & Editing, and two masters degrees from Louisiana State University in both Marketing and Mass Communications. She’s a previous president of the American Marketing Association, as well as a licensed real estate agent, and maintains designations as a CBI (Certified Business Intermediary) from the IBBA (International Association of Business Brokers) and a BCB (Board Certified Business Broker) from the Texas Association of Business Brokers.

But that’s not what you really care about. How did she get in the social media mix?

After taking a leave of absence from business brokerage to have her first child, Trista needed to fill her pipeline again with clients. This necessity happened to be during the emergence of social media as it turned marketing on its ear. So she did what every true marketing person does – she relied on her instincts and learned how to use the new tools so she could get the phone to ring.

She started blogging. And tweeting. And creating facebook fan pages. And optimizing her LinkedIn presence. And making videos.